EMU continues its commitment to promoting a dynamic outdoor life in 2024 by renewing its partnership with the CEO Club golf circuit. This partnership highlights the importance of the game of golf in the context of corporate and sporting events, reserved for golfers and professionals who compete on Italy’s most prestigious greens, transforming each match into a moment of pure competitive spirit and creativity.

The stages of the 2024 tour are as follows:

– 5 April at the Gardagolf Golf Club

– 3 May at Golf Club Villa d’Este

– 14 June at Golf Club Bergamo l’Albenza

– 5 July at Golf Club Bogogno

– 19 July at Golf Club Biella Le Betulle

– 13 September at Golf Club Varese

– 1 to 3 November FINAL at San Domenico Golf (BR)

The elegant design of EMU’s furnishings is the setting for moments of fair competition, but also of conviviality and relaxation, promoting an “outside” lifestyle that encourages outdoor physical activity but is not limited to it, promoting with equal enthusiasm the spaces and atmospheres that surround it, to give people the opportunity to meet and spend time together.

At the 2024 Salone del Mobile, EMU set up a „Winter Garden“ at the Beko Italia stand, a leading international brand of home appliances, where visitors can enjoy moments of relaxation and conviviality. EMU shares with Beko fundamental values, such as innovation and attention to the environment. Tables, chairs, sofas and armchairs with a timeless design and green-beige tones are perfectly integrated into the stand’s design project, created by the architectural firm Calvi Brambilla and Partners.

EMU renews its presence as Official Sponsor of the Internazionali BNL d’Italia, the most important Italian tennis tournament, scheduled to take place at the Foro Italico in Rome from 6 to 19 May. As is by now tradition, the Company will supply the official competition seats for the line judges, which will once again be the Shine chairs. Other collections, such as Ivy, Cannolè and Holly, will furnish the relaxation area dedicated to the players and the hospitality area. An important and long-established partnership which confirms EMU’s constant commitment to promoting sports events and outdoor life.

EMU is presenting its 2025 novelties at the 62nd edition of the Salone del Mobile, in Hall 24 Stand H02/H04, with a set-up designed to place the collections in the various outdoor contexts and narrate the new claim and video-manifesto „We think Outside EMU“. The space will recall the various uses of the products in residential and contract contexts.

Enhanced by welcoming atmospheres, the new collections will speak of know-how and innovation, continuity and unprecedented inspirations: on the one hand the classic profile of the Collier collection, design by LCM Marin Design Studio; on the other Café, design by Christophe Pillet, a contemporary icon. Last but not least, the sunbed in the teak version of the historic Shine collection, design by Arik Levy.

On Wednesday, March 20th, starting at 10am, at EMU’s Flagship Store in Corso Monforte 50 (Milan), a preview was hosted of EMU’s 2025 novelties and the new corporate Claim and video-manifesto, which will be officially presented at the 2024 edition of the Salone del Mobile. The event is reserved for the press.

We Think Outside celebrates the joy of living life outside, and presents the company’s core values in which everyone can see themselves. It conveys EMU’s know-how driven by innovation, and its ability to always find the stand-out detail distinguishing its “Made in Italy” around the world. The new claim will be applied to all forms of EMU’s communication: social activities, press campaigns, events and sponsorships.

From Matter to Design“ started off a series of initiatives organised by EMU and dedicated both to architects and designers and to the world of culture and art. The aim will be to focus on the identity of a leading Made in Italy company and historical protagonist in the introduction of design in the outdoor sector. This first meeting saw Giulio Iacchetti and Christophe Pillet in dialogue about the transformation of the metal material into furniture elements that become part of our living. A rich contamination of ideas, an interweaving of experiences that has ranged from creativity to production. Giulio Iacchetti, an expert in industrial design, addressed the importance that metalworking has had for our culture, while Christophe Pillet testified to his creative experience alongside EMU, explaining what it means for him to work on the design and planning of an object in which the metal core is the very heart of the execution.

Thanks to its know-how in working with metal, a 100% recyclable material, EMU has always distinguished itself as a manufacturer of high-quality, entirely Made in Italy outdoor furniture, capable of enhancing every residential and contract style and environment. A point of reference for design professionals, EMU is constantly engaged in technological research to create sustainable and design-led collections. A uniqueness of expertise that makes it a reliable partner for the community sector.

„From Matter to Design“ was held on Thursday 30 November, at 5.30 p.m., at EMU, Corso Monforte 50, Milan. A space, the one in Milan, of over 500 square metres in which to discover the vast range of furnishings for the dining, living and relaxation areas, equipped with a Materioteca, a veritable exhibition archive, which offers customers, architects and designers the opportunity to touch materials, fabrics and colours and appreciate their different characteristics.

Having already been a solidarity partner for two years, EMU is back to participate in the Pink Tie Ball, a Charity Gala organised by Susan G. Komen Italia and which has already reached its 14th instalment. The project’s aim is as always the health of women, with its traditional focus being the fight against breast cancer. This year, EMU elected to offer the generous guests and patrons of the Pink Tie Ball its Como collection, design by Angeletti-Ruzza, in a precious composition consisting of one Coffee Table and two Armchairs in black coating, enriched by decorative Cushions in a shade of coral pink aimed at harmonising with the event’s atmosphere.

We are pleased to announce that Cabla, designed by Paolo Lucidi and Luca Pevere, is the winner of the Archiproducts Design Awards 2023, Outdoor Category.
Cabla product page on the Archiproducts website: archiproducts.com

The Cabla 3-seater sofa by EMU has officially entered the Longlist of Archiproducts Design Awards 2023 and is competing for the Winner title in the outdoor category. The winners will be announced by mid-November and then awarded on November 16, during the Archiproducts Design Awards Night in Milan.

The 2024 novelties that EMU presents at Host are the result of the perfect combination of innovation and continuity, high-end living and dining collections and outdoor covering systems with a functional design, for both the residential and contract sectors. EMU offers transversal, sustainable, multi-material, quality and comfort furnishing solutions, perfectly in line with the needs of the hospitality world.