Filippo Poponesi, the first Italian to cross the finishing line of the Arrowhead135, one of the most extreme and difficult races in the world: 217 km amid snow and freezing cold, with temperatures down to -30° at night, under which runners must tow a sled with all the necessary equipment to complete the path in total self-sufficiency. Resisting the adverse weather conditions and the flow of time: a real endurance test, an ambitious project in line with the challenges that EMU has always faced, guaranteeing their products’ durability, strictly subjected to procedures that guarantee high quality standards.