On Wednesday, March 20th, starting at 10am, at EMU’s Flagship Store in Corso Monforte 50 (Milan), a preview was hosted of EMU’s 2025 novelties and the new corporate Claim and video-manifesto, which will be officially presented at the 2024 edition of the Salone del Mobile. The event is reserved for the press.

We Think Outside celebrates the joy of living life outside, and presents the company’s core values in which everyone can see themselves. It conveys EMU’s know-how driven by innovation, and its ability to always find the stand-out detail distinguishing its “Made in Italy” around the world. The new claim will be applied to all forms of EMU’s communication: social activities, press campaigns, events and sponsorships.

From Matter to Design” started off a series of initiatives organised by EMU and dedicated both to architects and designers and to the world of culture and art. The aim will be to focus on the identity of a leading Made in Italy company and historical protagonist in the introduction of design in the outdoor sector. This first meeting saw Giulio Iacchetti and Christophe Pillet in dialogue about the transformation of the metal material into furniture elements that become part of our living. A rich contamination of ideas, an interweaving of experiences that has ranged from creativity to production. Giulio Iacchetti, an expert in industrial design, addressed the importance that metalworking has had for our culture, while Christophe Pillet testified to his creative experience alongside EMU, explaining what it means for him to work on the design and planning of an object in which the metal core is the very heart of the execution.

Thanks to its know-how in working with metal, a 100% recyclable material, EMU has always distinguished itself as a manufacturer of high-quality, entirely Made in Italy outdoor furniture, capable of enhancing every residential and contract style and environment. A point of reference for design professionals, EMU is constantly engaged in technological research to create sustainable and design-led collections. A uniqueness of expertise that makes it a reliable partner for the community sector.

“From Matter to Design” was held on Thursday 30 November, at 5.30 p.m., at EMU, Corso Monforte 50, Milan. A space, the one in Milan, of over 500 square metres in which to discover the vast range of furnishings for the dining, living and relaxation areas, equipped with a Materioteca, a veritable exhibition archive, which offers customers, architects and designers the opportunity to touch materials, fabrics and colours and appreciate their different characteristics.

Having already been a solidarity partner for two years, EMU is back to participate in the Pink Tie Ball, a Charity Gala organised by Susan G. Komen Italia and which has already reached its 14th instalment. The project’s aim is as always the health of women, with its traditional focus being the fight against breast cancer. This year, EMU elected to offer the generous guests and patrons of the Pink Tie Ball its Como collection, design by Angeletti-Ruzza, in a precious composition consisting of one Coffee Table and two Armchairs in black coating, enriched by decorative Cushions in a shade of coral pink aimed at harmonising with the event’s atmosphere.

We are pleased to announce that Cabla, designed by Paolo Lucidi and Luca Pevere, is the winner of the Archiproducts Design Awards 2023, Outdoor Category.
Cabla product page on the Archiproducts website: archiproducts.com

The Cabla 3-seater sofa by EMU has officially entered the Longlist of Archiproducts Design Awards 2023 and is competing for the Winner title in the outdoor category. The winners will be announced by mid-November and then awarded on November 16, during the Archiproducts Design Awards Night in Milan.

The 2024 novelties that EMU presents at Host are the result of the perfect combination of innovation and continuity, high-end living and dining collections and outdoor covering systems with a functional design, for both the residential and contract sectors. EMU offers transversal, sustainable, multi-material, quality and comfort furnishing solutions, perfectly in line with the needs of the hospitality world.

EMU is partner of SkyWay and furnishes the Mountain Bar with collections designed by international designers. The collaboration between EMU and SkyWay was born from shared values, such as the passionate pursuit of Made in Italy excellence, attention to the environment and love for conviviality experiences. EMU high quality, durable and functional furnishings are the perfect setting for a breathtaking panoramic view in this unique and design location.

Cabla, design Lucidi-Pevere, was awarded the Schöner Wohnen BEST of DESIGN AWARD and published in the annual special of Schoner Wohnen, one of the most authoritative and followed magazines of the German market. Cabla, a modular upholstered furniture system that can be assembled by the use of just 3 modules, was born from the successful meeting of two worlds: on the one hand, the metal core of the stainless steel structure, the result of EMU’s historic know-how, on the other, the comfort and the chromatic richness of fabrics and cushions specially designed for the collection and dedicated to the outdoor world.

From 23 June to 9 July, we will enjoy again the Spoleto Festival dei Due Mondi, the oldest performing arts festival in Italy, an event of international resonance that connects music, opera, dance, theater and art through the creativity of the best artists and companies in Europe. This year is its 66th edition, a number with a great symbolic value, as it is related to the concept of art, inspiration and creativity. A precious opportunity to create a dialogue and deeply link culture and territory, transforming the city into a stage and creating new meeting opportunities. Also this year EMU confirms itself as a partner of the Festival, a bond nourished by shared values and objectives, such as the passionate pursuit of excellence and the attention to sustainability and social inclusion issues.

EMU furnishes the new showroom of the Dutch Zwolle branch of Gibus, the historic Italian company that produces and markets exclusive solutions for enjoying the sun all year round: folding and bioclimatic pergolas, awnings and sun screens. The partnership between EMU and Gibus is based on a common vision, a deep focus on quality, environment and ethics. The result is therefore long-lasting products with high performance, which combine technological innovation, know-how, high design content, comfort and sustainability.