EMU is partner of the Tennis & Friends project, which has successfully combined health, sport, entertainment and solidarity for 14 years, to promote health prevention and awareness. The event will take place from October 11 to 13 2024, at the Foro Italico in Rome, with around 80,000 expected visitors. Attendees will have access to over 80 health stations offering free check-ups, along with the armed forces providing their military health services. Celebrities such as Fiorello, Maria De Filippi, Paolo Bonolis, and Max Giusti will serve as ambassadors and testimonials for the event. For this occasion, EMU will furnish the lounge areas with the Cannolè collection, the bar areas with Riviera chairs and Nova tables, and will provide Shine seats for umpires and linesmen.